Today every player opens the same hand-curated lobby. Ordering Lobby rebuilds the whole lobby for each player: which rows show, in what order, which games lead each row, and the banner on top. It skips games whose provider is down, keeps at-risk players safe, and explains every choice in plain English.
Industry proof: Entain's Boost Casino A/B tested an AI-personalised lobby and reported higher turnover and GGR per player that held after the test. Vendors such as Future Anthem claim +5–8% net gaming revenue from lobby personalisation (vendor claim).
| Already at MrQ | What it does | What Ordering Lobby adds |
|---|---|---|
| MOPS-430 lobby merchandising agent (Trae, Q4) | AI picks "hidden gems" for one row, "Slept On", the same for everyone | Every row, ordered per player. Its picks can feed our ranking |
| Personalised page hierarchy test (Martin, live) | Personalises which pages players see; +1.4% login to launch | The same idea one level down: the rows inside the page |
| "For You!" similarity model | One row, ~1% of clicks | Same idea, used in every row and in the order of rows |
| Spark row types | Static, Widget, Recently Played, Personalised | A new "AI ordered" type that slots into Spark |
| CON-650 provider auto-hide (shadow mode) | Detects provider outages | Swaps in similar games instead of leaving gaps |
Casino team concern, answered: Spotlight is paid placement and new games need exposure, so the engine keeps pinned slots for both. Everything around them reorders per player.
Say it plainly on stage: the best operators personalise one row, run a vendor engine or lean on brand. None publicly reorders the whole lobby for each player. That gap is ours.
Fishin' Frenzy faded out: its provider is down. Big Catch took the slot.
| Idea | Verdict | How we do it |
|---|---|---|
| Recommended games per player | In | Game similarity on metadata (provider, volatility, theme, RTP band) plus the player's recent play, with recent play counting more. Goes beyond the one existing row: every row and the banner are personal. |
| Provider is down | In, headline feature | Per-provider circuit breaker: if errors pass 20% in 5 minutes, its tiles fade out and the closest game from a healthy provider takes the slot. Today slots are hidden by hand with a cache lag of up to 15 minutes, and auto-hiding (CON-650) is still in shadow mode. |
| Most played | In, reworded | "Popular with players like you this week", based on launch counts in the player's segment. Describes behaviour, never luck. |
| Most winning / hot games | Out | The ASA banned PlayOJO's "Hot or Cold" feature in 2022 for implying players can predict wins (CAP 3.1, 16.1, 16.3.1). Instead, show RTP and rules as fixed facts on the tile. |
| Most revenue for the casino | In, capped | Business value is at most 15% of the score, uses GGR per game from fct_game_performance_daily, and drops to 0 for at-risk players. Ranking on revenue alone would push players to what costs them most (LCCP 3.4.3). |
| High rollers / VIP lobby | In, as taste only | MrQ runs no high value customer scheme by choice, and April 2026 legal advice says no bespoke inducements, tiers or "VIP" wording. Higher value players get the same layout ranked by game taste, never by stake or spend. |
| Different markets and regions | Not a lever | MrQ is GB only, with no regional or language segments. Use product preference, device and time of day instead. |
| All automated with AI | In | The scoring is maths you can explain. Claude writes the row titles, the "why you're seeing this" lines and the banner copy, and a guardrail blocks banned words before anything shows. |
Signals marked with a table or tool name already exist at MrQ. In the demo they come from mock data shaped the same way.
| Segment | Signal at MrQ | Lobby treatment | Guardrail |
|---|---|---|---|
| Registered, no deposit | PQ "Reg this month, no FTD" | Welcome offer banner, simple popular slots, Daily Free Game, how-to tiles | Welcome offer only, no pressure copy |
| First deposit, days 1–14 | Optimove FTD journey | "Because you played X", low volatility picks, bingo first if they started with bingo | Never nudge stake or deposit up |
| Active | lifecycle_stage ACTIVE | Full personal ranking: recents, picked for you, new releases in their genres | Standard rules |
| Lapsing | LAPSING (30 days), Optimove "At Risk" | Pick up where you left off, what's new since your last visit | Off if safer gambling risk is high |
| Lapsed or back | fct_player_lifecycle | Welcome back row with old favourites | No loss-chasing framing, same treatment for high value churned |
| Bingo, slots or live fan | Optimove Product Preference | Whole lobby reorders by vertical: bingo rooms first, slots first, or live tables first | The safest lever, use it heavily |
| Higher value | RM segment codes, RFM | Same layout, ranked by taste, e.g. live tables showing min bet and dealer | No VIP rows, no exclusives, no stake ranking |
| Age 18–24 | Date of birth | Lower volatility, bingo and social games first | £2 slot stake cap, £2,500 monthly spend limit |
| Q+ subscriber | q_plus_status | Q+ benefits row, Qoins games | Q+ is a product, not a value tier |
| App or web | Amplitude platform | Bigger tiles, shorter rows on app | None needed |
| At risk: level 3+, PPG, PBA | Safer gambling scorecard, PPG and PBA flags | Neutral lobby: recently played, A to Z, safer gambling tools | No promo rows, business weight 0 |
time of dayQuick games at lunch, bingo rooms before they open, live tables in the evening.campaignsBig Weekender and Big Yearender pin their free spins game to the top row.new releasesPushed only to players whose taste matches the game.live tablesOpen tables with free seats rank first; closed ones grey out (already automatic today).paydayOnly free-to-claim content. MrQ's own safer gambling scorecard tracks payday deposit spikes.provider healthDown providers drop out within minutes and similar games fill the gaps.Never, for any segment: ranking by spend or theoretical loss, pushing higher stakes, reacting to loss streaks, "VIP" or exclusive labels, or using the risk level for anything other than protection.
| Feature | Who does it | MrQ today | In our demo |
|---|---|---|---|
| Lobby order tested and proven with A/B tests | Entain Boost, EveryMatrix | No | Two lobbies side by side, weights you can tune live |
| "Games like this" on every tile | Boost, Vegangster, BetMGM | One row only | Similar games sheet on tap |
| Daily free game tile | bet365, Sky Vegas, Betfred, 888, Virgin | Unsure | Free game tile moves to each player's best spot |
| Auto-hide a down provider | Standard practice | Manual | Kill a provider live |
| Bingo rooms mixed with slots by "starts soon" and taste | Mecca and Jackpotjoy only sort rooms | Data exists, not ranked | One blended strip, new in the market |
| Filters by provider, volatility, mechanic | LeoVegas, BetMGM | Category tabs only | Filter chips, ranking kept inside |
| Safer gambling built into the product | Mr Green | Scorecard in back office | Risk-aware lobby mode |
| Demo play | Non-UK sites | No | Leave out: UK needs an age check first |
| Who | What they do | For us |
|---|---|---|
| LeoVegas | Own engine ranks 6 games per player, leaves out games played in the last 6 months, refreshes weekly. Found theme taste differs by age and region. | Copy: discovery row separate from "Jump back in" |
| Mr Green | Green Gaming: green, amber or red risk view for the player; higher risk gets no sales messages | Copy: our risk-aware mode |
| Stake, Shuffle, Roobet | Own "Originals" games row, instant search, provider filters | Copy: an "Only on MrQ" row and fast search |
| Rainbet, BC.Game | 6,500 to 10,000+ games with filters by provider, mechanic and volatility | Copy: filter chips on every row |
| Entain Boost, Vegangster | "Picked for You" and "Because you like…" rows, A/B tested against the old lobby | Copy: row naming and the A/B story |
| Slotomania, Huuuge | Live events placed in each player's journey, clubs and friend challenges | Adapt: free daily game, no interrupting banners |
| Stake | Live bet feed, "High Rollers" tab, wagering races, rakeback VIP ladder | Avoid: social proof of wins and rewards for staking more |
| FanDuel | Links sports a player follows to casino games | Avoid: mixed-product promotions banned from 19 Dec 2025 |
fitCosine similarity between the game's tags and the player's recent games, weighted so last week counts most (e^(−age/7 days)).popularShare of launches of this game among players in the same segment at this hour, 0 to 1.fresh1 − days since release ÷ 30, never below 0.explore√(2·ln N ÷ n), where N is total impressions and n is this game's. Keeps the lobby learning.new playersNo history yet, so fit weight starts at 0 and grows after 3 launches. Popular and fresh carry them.rowsFill row templates with top games, order rows by the average of their top 5, and cap any provider at 2 of the first 6 tiles.DynamicLobbyfct_game_performance_dailyOwners are a starting suggestion; swap them to fit who is strongest at what. Stack: React front end and a small Node API on Railway, in the mrq-vibes org.